ExPress It Promotional Products
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Artwork Requirements - Raster -vs- Vector

Raster Images are made up of tiny dots/pixels that look great at the size that it was created at but can only be resized a small amount or it will lose its clarity.  Raster art also can not be color separated for imprints.
Common raster file formats are .jpg, .tif, .bmp, .gif

Vector Images are very adjustable and can be easily manipulated to meet the dimensions of any imprint area.  The colors can also be separated to make separate screens for the printing process.
Vector file formats we accept are Corel Draw (.cdr), Adobe Illustrator (.ai), eps, PDF (if containing vector art)

Vector Art is required with multi colored imprints (i.e. screen printing).  It is also required if the artwork needs to be resized larger than the image size.  For single colored screen printing a raster image can be accepted as long as the image is sized to the appropriate size in advance.

Raster Images can be converted to Vector Art for $20 a logo.

          Raster Image when Enlarged
   

       Vector Image when Enlarged
   

  
  
  
  

Do Promotional Products really work?
An experimental study conducted by Georgia Southern University shows that recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products. 

Effectiveness of Promotional Products at Tradeshows
71.6% of attendees who received a promotional product remembered the name of the company that gave them the product
76.3% of attendees had a favorable attitude toward the company that gave them the product.

Impression of the Advertiser
52% of participants in the study did business with the advertiser after receiving the promotional product.  
52% of participants reported having a more favorable impression of the advertiser since receiving the item.