An experimental study conducted by Georgia Southern University shows that recipients of promotional products have a significantly more positive image of a company than those who do not receive promotional products.
Effectiveness of Promotional Products at Tradeshows
71.6% of attendees at a tradeshow who received a promotional product remembered the name of the company that gave them the product
®76.3% of attendees had a favorable attitude toward the company that gave them the product
Impression of the Advertiser
®52% of participants in the study did business with the advertiser after receiving the promotional product. ®Of those who had not done business with the advertiser that gave them the product, almost half stated that they were more likely to do business with the company that gave them the item
®52.1% of participants reported having a more favorable impression of the advertiser since receiving the item.
